https://www.hips.ac.in/
A good user experience, complemented by appealing visual design, can make parents feel welcome and confident.
**đź”— Broken Links**
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đź’ˇ Broken links/Unfinished sections can lead to a poor user experience, and might not give the perception of a professional website. This can be frustrating and may lead users to leave the website entirely. Additionally, broken links/unfinished can negatively impact search engine optimization, as search engines may penalize websites with broken links by lowering their search rankings.
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Broken Links/unfinished sections
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Social media links apart from Instagram are not working and are leading to the homepage only. Additionally, the “Privacy Notice” link is not working and leading to the “Contact Us” page.
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The “Apply Online” and “Let’s Start a Conversation” sections are not working. The form is not getting submitted and the page is only getting reloaded on both sections. So, a lot of leads are getting lost in the process.
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The “Admission Zone” link gets broken on form submission.
⚙️ SEO/Content Strategy/Tech Optimisation
Performance
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đź’ˇ A good Google Lighthouse score for a website is 90 or above. This would place the website in the top 5% of school websites on Google search results.
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- This score indicates that the website has a slow load time, which can lead to a poor user experience, especially on mobile devices.
- Loading unnecessary JavaScript scripts being on the website is contributing to slower load times, negatively impacting the user experience
An example of Glentree Academy - one of our schools, which has a good lighthouse score.
SEO Content is missing
Using SEO content with relevant keywords can improve the website's visibility on Google searches. However, currently, the site is not optimized for maximum SEO effectiveness. The content provides the necessary information from a user's perspective, but we need to structure it in a way that Google will prioritize our website at the top of search results for specific keywords such as 'best nursing college in Bangalore', 'top pharmacy college in Bangalore', or 'near me', etc
