<aside> đź’ˇ A good user experience, complemented by appealing visual design, can make parents feel welcome and confident.
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An example of Little Elly - one of our schools, this website sets the child-centric theme, has primary tagline and engages the user to explore further.
UI and UX Issues:
Using automatic signup popups is not advisable, as they often lead to increased user drop-off. It is preferable to allow visitors to explore the website and choose to click on the Call-to-Action (CTA) buttons themselves.
The design of the menu on mobile devices seems off.
Broken Links & Sections
Broken links/Unfinished sections can lead to a poor user experience, and might not give the perception of a professional website. This can be frustrating and may lead users to leave the website entirely. Additionally, broken links/unfinished can negatively impact search engine optimisation, as search engines may penalise websites with broken links by lowering their search rankings.
FAQ Section
We can reimagine the homepage and craft it in a way that narrates the story of the school, especially for new parents exploring the website. We think the website should be:
This redesign will offer a fresh introduction to the ethos and offerings of Novus, leaving a lasting and positive impression. Here is an idea of what sections we can include.
Likewise, we can improve other pages by organising information in a clear layout, and incorporating powerful visuals to underscore key points.