We will be focusing on Facebook and Instagram Ads platforms to reach potential parents and capture them as leads. Digital Marketing will target lead generation and promotion for 2024-25 admissions with the following details.

• Seeking Admissions across Grades → Nursery to Grade 12
• Roughly 300 Admissions to be targeted for AY 24-25
• Admissions for both Day Scholars and Boarding students

Target Audience Profiling

• Age Group - 27 to 55, first-time and second-time parents

• Localities

  • Upto 8-10Km radius of the campus
  • Around a 5-6 km radius of these areas Electronic City, South Banglore region, JP Nagar, HSR Layout, BTM Layout, Bommanahalli, Sarjapur, Haralur
  • We can plan Hyperlocal targeting based on school transport routes to target nearby societies and areas.
  • For the boarding school target group, we can plan various PAN India targeting campaigns as follows
    • Across top Tier 1 and 2 Cities around Banglore
    • Referral campaigns via existing boarding students and parents
    • Further, study the dataset of the current parents and students in a boarding facility and plan to target accordingly

• Demographics and Interests

  • Affluent and wealthy parents, parents with businesses or working in IT companies and MNCs
  • Parents on social media can join our Facebook efforts if they engage with these broader topics.
    • ICSE, IGCSE and IB schools/curriculum
    • NEP 2020, Holistic learning, comprehensive development, and innovative learning approaches.
    • Tech industry trends, Top Parenting Magazines, Family magazines, and more.

  Note: Analyzing the current parent database and our social media audience can refine targeting demographics and locations further.

Facebook and Instagram advertising campaign ideas

We'll systematically strategize and run diverse campaigns with various ad creative types (posters, carousel ads, reels, short-form content, etc) to attract parents to the admissions page and generate leads. A few examples are as follows.

• School USP Campaign - Aim to highlight and promote the unique selling points and key features of Redbridge International Academy to attract potential parents and generate leads for admissions.
• Boarding facilities focused campaign - Campaign highlighting the boarding facilities and amenities offered by the school to attract potential parents from other cities.
• ICSE, IGCSE, ISC, and IBDP pedagogy - Plan campaigns and content around promoting the different educational paths available at Redbridge International Academy, including ICSE, IGCSE, ISC, and IBDP, and showcasing the school's diverse pedagogical offerings.
• Extracurricular and all-round development - The campaign focuses on promoting and showcasing the extracurricular activities and holistic development opportunities offered by the school
• School awards, recognitions, student achievements, and results-focused campaigns

We will plan the creative campaigns, design the ad copies, set up the ad campaigns on Facebook, run and optimize them, and refine the targeting by utilizing Facebook pixels on the website/landing page.